Selected as Commercial of the Month on October 2024 by the Art Directors Guild.
This project was an incredibly fun challenge, from the design process all the way through to execution in the studio.
Working with monochromatic color palettes is something I absolutely love—it’s both a creative exercise and a technical one.
The simplicity of a single-color scheme can seem limiting at first, but it offers endless possibilities for variation and nuance.
Working with toys like the Bolt always brings a level of technical precision and meticulous planning, especially when it comes to timing and motion paths. This precision elevates the entire creative process, transforming it into a dance of choreography where every movement is calculated to perfection.
